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More rants about acknowledgement

Right then, it was last week that I started this, and I have just been prompted to rant some more.

I was banging on about how abusive use of direct mail by so many businesses in this country has turned it from a successful business model into a plague and a menace.

I think that fact is largely responsible for the fact that as a nation we rarely respond to anything any ore.

If something doesn’t demand a response – like “tell me no or I will definitely take the money from your account” type of message, it seems that generally folk just can’t be bothered.

Mind you, some of that comes down to language. If you end an invitation with words like “Tell us if you can make it” then you’re asking not to be told when people can’t make it, but then also left hanging not really sure whether folk will arrive or not.

This whole rant started when I did some work for a big company recently.

I slaved away at it, crafting a piece to ensure that it was just right, after all, I stood to make a decent amount of money and maybe find a route to earning a bit on the side to top up the pension.

I duly sent it in and waited in eager anticipation of their comments.

And then waited in slightly frustrated anticipation.

And then after a week I actually rang and asked if they even received it – and just received a cursory brush off and the comment just send us the bill.

I suppose that was the go ahead, and I should be grateful, but I was too annoyed to ask if there was anything else I could do.

I guess that’s old man talking to young person who holds the budget. But that doesn’t mean that I have to like it.

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